LEARN HOW OUR FOOD IS DIFFERENT
completely rethought dog nutrition to create personalized nutrition plans that show results.
personalizes your dog’s health
We’re a group of data analysts obsessed with dog nutrition—helping take the stress out of finding the right food for your dog so they can live healthier.
Our founders are a husband and wife team who applied data analytics to understand what ingredients are tied to real health results in dogs. We use this data to offer personalized nutrition plans for your dog based on their breed and health needs.
Expertise delivers real results
After his personal battle with food allergies, our CEO was compelled to redefine canine nutrition with data analytics. Understanding how your dog's body works down to the molecular level allows us to ensure our recipes deliver real functional benefits. We reviewed 3,000 clinical studies, mastered dog food formulation, and collaborated with veterinary nutritionists to make 
help your dog live longer.
Plan for your breed's health risks
The personalized meal plans 
recommends for your dog are based on an extensive analysis of the most common health issues in each dog breed.
Based on the information you give us when taking our personalization quiz, we provide a nutrition plan made to improve your dog’s long term health and lifespan.
Ingredients Backed by clinical studies
We never compromise on the ingredients we put in our dog food—every one is intentionally selected and backed by 250 clinical studies from the National Institutes of Health.
All of our nutrition plans represent a biologically appropriate diet fitting our detailed requirements -including low card macros, anti-inflammatory omega-3 ratios, no simple carbohydrates, no peas or legumes, GMO-free, air-drying and much more.
- Meat Meals
- Legumes
- Sugar
- Safflower Oil
- Rice
- Gluten
- Green Beans
- Preservatives
- Potato
- Soy
- Canola Oil
- Extruders
- Peas
- Wheat
- Sunflower Oil
- GMOs
Our food
with Daymond
Learn more about the benefits of natural dog food in our candid conversation with Shark Tank’s Daymond John.
See improvement in 21 days, or work with our nutritionists to find the right food. If we don’t, we’ll give you your money back according to our customer-friendly refund policy. We do everything we can to make feeding risk-free for you.
